Hello and welcome!

I have more than 20 years of experience creating communication strategies, copy and content that help businesses meet and exceed their goals.

Read on to learn more about my capabilities, and see a handful of work samples. Peruse my LinkedIn page for more details about my work history.

Want to chat about a possible project or request work samples specific to your needs? Get in touch anytime!

Copywriting & Content Development

Create clear, consistent, and compelling content.

• Content Assets & Lead Magnets: I write eBooks, worksheets, infographics, white papers and other valuable content that motivates your audience to take target actions — like signing up for your mailing list or requesting a demo. I also love finding ways to repurpose content you already have to get more value from work you’ve already done — like turning an eBook into a series of blog posts, creating a downloadable checklist from a white paper, or combining blog posts into a “best practices” eBook.

• Branding Copy: Whether it’s for a web page, one-sheet or email, I make sure copy is clear and laser-focused on your company’s benefits and value.

• Website Copy: From high-converting landing pages to product descriptions, website copy should inspire your customers to take the next step in their relationship with you.

• Sales Materials: I love bridging the space between sales and marketing by creating product one-sheets, sales presentations, case studies, and email marketing campaigns that move prospects forward in the sales funnel.

• Emails & Newsletters: Let’s share updates, sales, news and more with your internal and external audiences in not-boring ways.

• Webinar & Presentation Content: Educational content should be compelling, succinct, and outrageously relevant. My goal is to ensure every webinar and presentation contains all of those elements while staying on brand and on message.

• Editing: I help writers express themselves clearly and succinctly. I provide both developmental editing (big structural stuff) and copyediting (“small” stuff — catching typos, grammar errors and other trouble spots). I also make sure copy is appropriate for the place it will be read: shortening sentences, adding subheads, and turning long paragraphs into bulleted lists are just a few of the ways I help make sure copy is reader-friendly.

Blog Content Strategy & Copywriting

Publish incredibly useful content your audience will find, love and share.

Whether you’re overhauling an existing blog or starting from scratch, I can help. I’ve developed content strategies for many blogs, served as executive editor for multi-author publications, and worked as a contributor and ghostwriter for executives and subject matter experts.

• Copywriting: Create posts that connect with current customers and attract new ones, developing relevant topics, interviewing subject matter experts, completing industry research, writing SEO-informed headlines and meta-data, and creating copy for social media.

• Developing or Expanding Blog Content Strategy: If you're launching or growing a blog, we'll define its purpose, audience, and role in supporting your business goals. We'll also determine the right mix of content, visuals, categories (employee spotlights, product updates, case studies, Q&As, guest posts, and more), and how it fits into your overall editorial calendar.

• Measurement & Reporting: Benchmark current performance and measure progress over time.

Website Copywriting & Content Strategy

Make your website more valuable — for your brand and your customers.

• Website Assessment & Review: Get an outside perspective on how easy your website is to understand, navigate, and use. Identify messaging gaps, outdated content, mobile UX issues, cross-linking opportunities, and more. I can also review competitor websites to reveal positioning and messaging gaps and opportunities.

• Create Goals: Whether it's one page or your entire site, we'll identify who you want to attract, what you want them to do, and how we’ll measure success.

• SEO Research: Identify the keywords your ideal audience is using to find businesses like yours.

• Measurement & Reporting: Pulling data to benchmark your performance and measure progress.

• Copywriting: Create concise, compelling website copy that motivates visitors to take actions that support your business goals.

Social Media

Reach the folks you want to have in your community — and stay connected with them.

• Meet Goals: Social media should be measurable. We'll define meaningful metrics—not just follower counts, but engagement, audience quality, and business impact—and report on them regularly.

• Develop or Expand a Social Media Content Strategy: What kinds of content should you be posting? Which channels should you be using? What is your brand voice? We’ll determine which content types, platforms, and brand voice will best help you reach your goals.

• Copywriting & Design: Create engaging social content that aligns with your editorial calendar and brand guidelines.

Content Management & Maintenance

Keep your content relevant, your website streamlined — and everything aligned with your current needs.

Content audits — for your blog, content library, sales support materials, email nurture campaigns, or all of the above — help you understand what you’ve got and how it’s working. Together we'll maximize your best-performing content, improve or retire underperforming assets, and make sure every stage of your sales funnel is supported.